Every day, Palm Springs real estate agents use Facebook to sell a house and to connect with prospective home buyers and to foster business relationships with peers. Maintaining these relationships, however, requires a bit of handiwork, which is where this article comes in.
Marketing on Facebook starts by setting up a business page. Although many agents use their personal profile, it’s better to create a business page, for two reasons: It’s more professional, and it allows you to market to your followers more efficiently using features not available in your personal profile.
People are inherently visual beings, which partly explains why Facebook deems posts featuring images so much more important to its users than, say, a basic text post. Use the drone to highlight the expansive acreage of a property, its magnificent views, or its proximity to a major national park.
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